New AI-powered mobile application from Switzerland promotes better back health and wellness

Created by a former Ironman triathlete from Zurich, Healactively encourages just 10 minutes of use per day for improved well-being

July 16, 2024 - Healactively, a prize-winning Swiss digital health and wellness startup, is this week launching a “back wellness coach in your pocket” to support better back health and overall wellness and reduce healthcare costs. The company’s co-Founder and CEO is Mathieu Stremsdoerfer, a former Ironman triathlete from Zurich turned global back wellness pioneer.

In Switzerland, direct back pain costs exceed CHF 8 billion annually, making up 10% of healthcare expenses and accounting for one out of five employee sick days. While an astonishing 43% of adults Switzerland reported back pain in the last four weeks alone, there is a shortage of physiotherapists in the country. Healactively’s new app offers a comprehensive, personalized program for back wellness that complements existing medical practices. Designed for users ranging from injured athletes to office workers with poor sitting posture, it allows users to manage their back health from the comfort of their home, thereby easing the burden on the healthcare system.

"Many people with back discomfort often rely on “quick fix” remedies that only address the symptoms and not the root cause,” says Mathieu Stremsdoerfer, co-Founder and CEO of Healactively. “This means any pain relief or mobility improvements they experience are temporary. Healactively offers a convenient and – crucially – sustainable solution. Our personalized program helps people build healthy back habits, allowing them to reclaim their daily lives for the long term. The best thing about it? It only requires 10 minutes of use per day to see positive results."

Signing up to Healactively begins with a thorough 10-minute self-assessment, evaluating the user’s goals, needs, fitness level, gender, age, symptoms, pain triggers, and medical history. Users then receive a daily routine tailored to their needs, including physiotherapist-approved exercises, meditation, relaxation techniques, a walking program, and educational content about back health.

"Healactively has been a game-changer for me,” shares one user, a keen runner living in Switzerland who had been dealing with back pain for years. “Knowing that the exercises I’m prompted to do are specific to my back wellness needs and fully personalized because of the self-assessment is incredible. It keeps me motivated and consistent with my routine, and I can set a specific training schedule. Healactively helps me stay active and well!"

The Healactively mobile application is compatible with both iOS and Android devices. Currently available in English for Switzerland, Europe, United Kingdom and the US markets, the app will soon be translated in to French and German and expanded to other countries. Future updates will include additional features such as an AI-trained coach and AI-powered exercise recommendations based on user preferences and behaviours.

Healactively, innovating back wellness, announces participation in the prestigious BOOM Summit 

Zurich, Switzerland, 9 April 2024 – Healactively AG, a pioneering Swiss startup based in Zug since October 2023, is set to celebrate a year of remarkable achievements with its upcoming celebration as a Venture Finalist at the BOOM Summit, hosted by DayOne. This honour marks Healactively's fourth Swiss competition win within just 12 months, showcasing the company's unwavering commitment and innovative approach to tackling one of Switzerland's most pressing health and economic challenges: back pain, which costs the nation over CHF 14 billion annually and which will have impacted a staggering 43% of Swiss adults in the last four weeks alone. 

The company's mobile application, which Healactively will demo at the BOOM Summit, is dubbed “your back wellness coach powered by science and AI”. It offers a holistic and personalized wellness program for individuals suffering from back pain. Slated for release in May 2024 in the Apple and Android stores, the app is designed to empower users at home with the world’s best personalized back wellness experience, merging user-centric design, evidence-based programs, and cutting-edge AI technology. Journalists and potential partners attending the BOOM Summit are invited to join Healactively at the Digital Innovation Booster Booth for a special Healactively Celebration on Thursday 11th 2024 at 2:30pm. 

Healactively extends an invitation to individuals dealing with back pain, healthcare professionals, potential partners, investors, and the broader community, to join its mission; “empowering users’ journey to back wellness”, with a scalable, cost-effective digital solution in Switzerland and beyond. Healactively’s app has the potential to enhance the effectiveness of traditional medical systems. For more information, please visit https://healactively.com. 

*Healactively Swiss Prizes: DayOne Health hack: “Best entrepreneur” 2023 DayOne Health hack: “Best app for Patients & Doctors” 2023 Digital Health Innovation Booster 2023 Venture finalist 2024