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New AI-powered mobile application from Switzerland promotes better back health and wellness

Created by a former Ironman triathlete from Zurich, Healactively encourages just 10 minutes of use per day for improved well-being

July 16 - Healactively, a prize-winning Swiss digital health and wellness startup, is this week launching a “back wellness coach in your pocket” to support better back health and overall wellness and reduce healthcare costs. The company’s co-Founder and CEO is Mathieu Stremsdoerfer, a former Ironman triathlete from Zurich turned global back wellness pioneer.

In Switzerland, direct back pain costs exceed CHF 8 billion annually, making up 10% of healthcare expenses and accounting for one out of five employee sick days. While an astonishing 43% of adults Switzerland reported back pain in the last four weeks alone, there is a shortage of physiotherapists in the country. Healactively’s new app offers a comprehensive, personalized program for back wellness that complements existing medical practices. Designed for users ranging from injured athletes to office workers with poor sitting posture, it allows users to manage their back health from the comfort of their home, thereby easing the burden on the healthcare system.

"Many people with back discomfort often rely on “quick fix” remedies that only address the symptoms and not the root cause,” says Mathieu Stremsdoerfer, co-Founder and CEO of Healactively. “This means any pain relief or mobility improvements they experience are temporary. Healactively offers a convenient and – crucially – sustainable solution. Our personalized program helps people build healthy back habits, allowing them to reclaim their daily lives for the long term. The best thing about it? It only requires 10 minutes of use per day to see positive results."

Signing up to Healactively begins with a thorough 10-minute self-assessment, evaluating the user’s goals, needs, fitness level, gender, age, symptoms, pain triggers, and medical history. Users then receive a daily routine tailored to their needs, including physiotherapist-approved exercises, meditation, relaxation techniques, a walking program, and educational content about back health.

"Healactively has been a game-changer for me,” shares one user, a keen runner living in Switzerland who had been dealing with back pain for years. “Knowing that the exercises I’m prompted to do are specific to my back wellness needs and fully personalized because of the self-assessment is incredible. It keeps me motivated and consistent with my routine, and I can set a specific training schedule. Healactively helps me stay active and well!"

The Healactively mobile application is compatible with both iOS and Android devices. Currently available in English for Switzerland, Europe, United Kingdom and the US markets, the app will soon be translated in to French and German and expanded to other countries. Future updates will include additional features such as an AI-trained coach and AI-powered exercise recommendations based on user preferences and behaviours.